It’s been months since Rockstar Games dropped the first trailer for Grand Theft Auto VI, and fans are still anxiously waiting for Trailer 2. The silence has sparked rumors of delays, last-minute changes, and even conspiracies. But now we finally have an official answer — and it comes straight from Strauss Zelnick, the CEO of Take-Two Interactive, Rockstar’s parent company.
In a recent interview with Bloomberg, Zelnick explained why the wait is intentional — and part of a much bigger shift in Rockstar’s strategy.
A New Marketing Playbook
According to Zelnick, Rockstar is moving away from long marketing cycles. Instead of releasing multiple trailers a year or more before launch — as they did with GTA V and Red Dead Redemption 2 — they’re now waiting until they’re closer to the release window.
“We found that the better thing to do is to provide marketing materials relatively close to the release window… to balance excitement with unmet anticipation.” – Strauss Zelnick
This means Trailer 2 could drop just a few months before GTA 6 hits shelves — not a year early like before.
So… Is GTA 6 Delayed?
Good news: No. As of the latest official update, Grand Theft Auto 6 is still on track for release in Fall 2025.
While some fans assumed that the delay in Trailer 2 meant a delayed release, Zelnick confirmed this is not the case. Rockstar simply wants to maximize hype and avoid oversaturation.
This means we’re likely to see the next trailer between June and August, right before fall begins.
Why Rockstar Is Playing It Smart
There are two reasons why this strategy makes sense:
- GTA V is still dominating thanks to GTA Online and the GTA+ subscription. Rockstar doesn’t need to rush.
- Modern audiences have shorter attention spans. A trailer released too early risks losing steam.
Zelnick also mentioned how many resources and talent go into a game like GTA 6. Development spans over 12 years, involves thousands of people, and costs hundreds of millions of dollars. The bar is high — and they’re aiming for perfection.
No, You Won’t See Trailer 2 at the Super Bowl
Every year, fans speculate that Rockstar will drop a trailer during the Super Bowl — but Zelnick shut that down completely:
“We don’t spend money on Super Bowl ads. You’ll see us in outdoor, but not in network television.”
Instead, expect targeted social media campaigns, YouTube drops, and possibly even outdoor marketing (like the Miami-style mural tease used for Trailer 1).
Final Thoughts: Trailer 2 Is Coming — Just Be Patient
The wait might feel brutal, but it’s strategic. Rockstar wants to blow us away, not burn us out. And with Zelnick confirming everything is on track, there’s no reason to panic.
In the meantime, enjoy the chaos in GTA Online — and maybe start saving for that next-gen console. GTA VI is shaping up to be a once-in-a-generation launch.
